simply cultivated
Creating a Brand That Heals
Client: Tiffany, Founder of Simply Cultivated
Industry: Functional Health & Wellness
Core Service: Functional Blood Work Analysis
Services Provided: Brand Strategy, Messaging, Positioning, Visual Identity Direction, Website Wireframes, Marketing Alignment
Simply Cultivated
She didn’t come to me asking for a logo or trendy visuals - she came with a story. One filled with frustration, resilience, and a deep desire to help others avoid the pain she went through. Her business, Simply Cultivated, wasn’t just about functional health - it was about giving people their voice back.
The Challenge:
A Life-Changing Mission, Missing a Clear Message
Tiffany didn’t start Simply Cultivated to build a business - she started it because the traditional medical system failed her. After being dismissed, unheard, and left in pain, she became determined to help others get the answers she never had.
But while her work was deeply transformational, her brand didn’t reflect that impact. Her visual identity felt disconnected. Her messaging didn’t resonate. And her website, while functional, wasn’t converting visitors into clients. Tiffany knew she was helping people change their lives, but she needed the world to see it too.
The Goal:
A Brand That Speaks with the Same Power as Her Work
Tiffany came to me wanting more than just a logo or a prettier website. She wanted a brand that could speak to the people who needed her the most - the ones exhausted by being told they were “fine” when they didn’t feel fine. She wanted a brand that felt empowering, intelligent, trustworthy, and deeply personal.
So we got to work building that foundation.
The Solution:
A Strategic Framework Rooted in Story & Substance
Through my First Pour - Brand Tasting Room, we went deep into the heart of Simply Cultivated and uncovered the emotional, strategic, and visual pieces that would turn her brand into something truly aligned.
We clarified her message. We crafted a brand voice that was bold, honest, and empathetic, so her audience would feel seen, validated, and inspired to take control of their health.
We developed her brand identity. We created a rich, soulful visual palette - deep teals, electric accents, and a powerful magenta - that reflected clarity, knowledge, transformation, and care.
We positioned her as the go-to expert. By highlighting her personal story, her functional bloodwork expertise, and her whole-body approach, we showed what sets Simply Cultivated apart from generic wellness brands and conventional care.
We built a website wireframe with purpose. Her new structure guides visitors through her story, her services, and her solution - while making it easy for people to book and connect.
The Result:
A Brand That Finally Feels Like Home
Tiffany now has a brand that mirrors what her clients feel when they work with her - clarity, empowerment, validation, and hope. Her messaging speaks directly to her ideal audience, her visuals feel professional and powerful, and her digital presence finally reflects the depth of what she does.
She left our session with a 30+ page Brand Book, a visual direction she’s proud of, and a strategy that gives her confidence to show up fully.
In Her Words:
"I finally feel like my brand sounds and looks like me. I didn’t know how to explain what I did before, but now I have the words, the visuals, and the clarity to confidently share it. This changed everything."
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The Takeaway:
You can’t change lives with a brand that feels off. Now, Simply Cultivated doesn’t just do healing work - it looks and sounds like it too.
View Simply Cultivated Brand Brief
