Scroll Stopping Content
Branding a Strategist, Not a Service Provider
Client: Melissa, Founder of Scroll Stopping Content
Industry: B2B Content Strategy for Startups
Core Service: Fractional Content Strategy & Strategic Advisory
Services Provided: Brand Strategy, Messaging, Positioning, Visual Identity Direction, Marketing Alignment
Scroll Stopping Content
Not “just another content marketer,” but as the go-to strategist for founders who are ready to stop winging it and start scaling what works.
There are a lot of content marketers out there - freelancers, agencies, and people selling quick wins through content calendars and blog bundles. But Melissa & Scroll Stopping Content don’t belong in that crowd. She goes deeper. She builds strategy that actually drives growth because you understand how startups really work.
Positioning your unique thinking and proven framework as the game-changer it is, and we’ll use real startup transformations to show the impact you bring.
This is where your brand shifts from capable to category leader.
From helpful to essential.
The Challenge:
A Powerful Mind Behind a Brand Playing Small
Melissa never set out to become an entrepreneur. She left a toxic job that was draining her health and her spirit - no grand plan, just a fierce need to protect her well-being and make money on her own terms. What started as survival quickly grew into something much bigger: a thriving business built on clarity, leadership, and real results.
But while her impact was undeniable - driving revenue, leading strategy, fixing what countless agencies got wrong - her brand hadn’t caught up.
She was still being seen as a “fractional content marketer” when, in reality, she was operating as the strategic brain behind startup growth engines. The messaging was too soft. The positioning too vague. And she was doing far too much of the work herself, because the brand wasn’t doing it for her.
The Goal:
A Brand That Matches Her Authority & Creates More Freedom
Melissa came to me ready for a shift.
She wanted her brand to reflect the level of strategy, clarity, and leadership she was already delivering behind the scenes.
More importantly, she wanted her business to scale without sacrificing her health or freedom.
This wasn’t about chasing more clients - it was about attracting the right ones, commanding premium rates, and finally building a brand that could work even when she steps away.
The Solution:
A Strategic Rebrand Rooted in Leadership, Not Labor
Through my First Pour – Brand Tasting Room, we went deep into the foundation of Scroll Stopping Content - clarifying Melissa’s message, elevating her presence, and repositioning her as the trusted content strategist for Series A startups.
Here’s what we built together:
We repositioned her brand around leadership, not execution.
We rewrote her narrative to reflect the strategist she truly is. No more “fractional marketing” energy - Melissa now owns her space as a premium advisor who doesn’t do content... she builds growth engines.We developed a confident, editorial brand identity.
Her signature bold pink was paired with deep plums, slate blues, and grounded neutrals to create a visual system that feels modern, smart, and quietly powerful. Just like her.We clarified her audience and offer strategy.
From high-touch VIP intensives to premium retainers and scalable group consulting models, we created a structure that lets Melissa grow without being on every Zoom call.We built brand messaging that filters & attracts.
Her new messaging speaks directly to Series A founders who’ve outgrown guesswork. It signals expertise, builds instant trust, and makes it clear: if content isn’t working, Melissa is the one you call.
The Result:
A Brand That Reflects the Business She’s Already Built
Melissa left our work together with a brand that mirrors her brain: sharp, strategic, and impossible to ignore. Her new voice is bold but grounded and her business is positioned for more growth.
She walked away with a complete 30+ page Brand Book, a brand messaging system, a visual identity suite, and a website structure that makes the right people lean in.
In Her Words:
"I built this business because I had to - but now, I want it to work for me. This was the first time someone saw what I was actually doing, and helped me say it. Now my brand feels like the level I’ve been operating at for a long time."
The Takeaway:
Melissa didn’t need a new logo.
She needed a brand that matched her mind.
Now, Scroll Stopping Content isn’t just smart behind the scenes - it looks, sounds, and sells like it too.
View Melissa’s Brand Brief
