Robyn Engelson

From Impact You to a Personal Power Brand

Client: Robyn Engelson
Project: Full Brand Foundation + Growth Strategy
Timeline: 12 weeks
Deliverables: Brand identity, messaging, brand book, marketing materials, content strategy, sales funnel, website wireframes, lead magnet strategy, and more.

Overview

When Robyn first came to me, she wasn’t just looking for a rebrand - she was searching for a deeper connection between who she was and how she showed up online. She had been operating under the name Impact You, but it no longer felt aligned. Robyn is the brand - her story, her voice, her lived experience. What she needed was a personal brand that matched her bold, transformational work as a coach, speaker, and author.

Challenges:

Robyn was:

Operating under a name that didn’t reflect her full power or story
Speaking to an audience that didn’t match her desired client profile
Burnt out from trying to do everything without clarity or cohesion
Sharing great content, but it wasn’t converting
Unsure how to bring her offers, book, podcast, and story into one unified brand experience

The Transformation:

1. Brand Strategy + Clarity
We began with deep brand foundation work: her why, brand story, customer personas, tone, and brand values. Robyn’s core brand word became Resilient - the throughline of her life and the transformation she now offers to others.

2. Messaging That Converts
We crafted a full messaging suite:

Elevator statement
Website headlines and taglines
Positioning statement
Speaking and coaching offer language
Lead magnet copy + email nurture sequences
Everything was rewritten in her authentic voice - warm, bold, energetic, and deeply real.

3. Visual Identity
We created a bold, high-energy visual brand with deep reds, golds, and sophisticated contrast. It captured both her joyful energy and the depth of her work.

4. Website Wireframes
Robyn’s website structure was redesigned from the ground up to reflect her new brand, highlight her podcast, book, and offers, and convert leads through clear CTAs and landing page strategies.

5. Thought Leadership Tools
We gave her:

A 12-week content calendar
A complete newsletter strategy (Unapologetic)
Speaking pitch deck
Podcast positioning
Three outbound sales strategies
Email nurture sequences
DM scripts and a full funnel map

Everything was built to help Robyn generate demand, convert leads, and nurture long-term brand loyalty.

Results:

Since launching her new brand, Robyn has:

Attracted aligned attention from event planners and podcast hosts
Launched her Unapologetic newsletter with consistent engagement
Seen growing interest in her lead magnet with solid early conversion
Developed the clarity, confidence, and strategy to lead as herself - not just as a coach, but as a speaker, author, and brand

Robyns Words:

This is SO freaking awesome, Veronica! You truly hear me, see me, and embody my brand.
Girllll!! This is on a whole notha level!!! Dang!!! Coming in hottt!!!
You are the best. Thank you for listening to me, hearing me, and creating a brand that truly reflects me. You are extremely talented, my friend!

Final Thoughts:

Robyn didn’t just rebrand - she reclaimed her voice.

She now stands as a bold, transformational speaker and coach with a clear, aligned identity. Her brand feels like her. And everything from her lead magnets to her social presence now works cohesively to support her big vision.

This was more than a branding project. It was a reintroduction of who she truly is, and a launchpad for what’s next.

Robyns Original Brand Brief

(she ended up with a 120+ page tangible Brand Book)